Let me break that down for you:
- We: that’s not just us. It’s you and us. And maybe even your users. We don’t work for you, we work with you. As one team. Of course we bring something to the table. We know a lot about digital products, brands, user behaviour and whatnot. But you know everything about your domain and your customers. That’s a mighty fine combination.
- Make: we are design thinkers, very strategic, abstract, long-term, intellectual philosophers of technology. We help you with that big monster called Digital Transformation. Or Innovation. But we’re also design doers; UI designers, UX designers, storytellers, copywriters and so on. We actually deliver tangible results.
- Stuff: that’s your product. Or your service. Or app, or application, or system, or solution, or software, or whatever you call it. In any case, it’s what you are doing to deliver your value to the end customer. We help you make that better, using all our expertise in strategy and design.
- That matters: ah, there it is. Stuff that matters is stuff that you can manage. Sometimes it is the most innovative, high-tech solution that anyone has ever imagined in the whole world. But mostly, it is stuff that really helps your customers, that’s within your budget limits and that adds value to your business. That sounds a lot more realistic, right? And that’s perfectly fine. The stuff you offer must bring value to you, to your customers, to your employees and maybe also a little bit to us. That is what we call stuff that matters!
Keep on reading...
Five years ago, I started working as a Project Manager in an advertising agency of 200 people. Today I work at Superlab, a boutique design studio. And yet, my job is pretty much the same, no matter the size of the company. Here’s how we run our projects, some of the tools we use and one secret ingredient.
At Superlab we're all constantly looking for new inspiration and bits of interesting knowledge to fuel our creative and strategical minds. And what better way to do so than listening to podcasts? That's why we wanted to share our list of favorite podcasts with you. Enjoy!
Lies joined our team in October as a UX/UI designer and we already can’t imagine what Superlab would be without her.
We work in the sweet spot for innovation, somewhere between strategy, design and technology. Of these areas, technology is certainly the one that evolves the fastest and most often. That is why we decided to spend a day each month to get some hands-on experience.
Moving out. Again. After 9 months in our office at Kaai16 we had to find something bigger. Again. And we found it in Zonhoven. That’s right, Zonhoven. Or Sunny Gardens if you will.
Screens have taken over our lives. They’re in our pockets, our cars, our homes and our offices. We check our phones over 150 times a day, responding to the addictive buzzes and rings from our apps. But as technology evolves, so should our ways to interact with them.