Brussels Philharmonic

Creating a rich digital experience for a unique philharmonic orchestra.

Brussels philharmonic new homepage designBackground shape

Clean your trumpets and tune your violins.
Find out how we harmonized the online and offline experience.

Brussels Philharmonic is an orchestra with a long-standing history. Founded in 1935 by the Belgian national public broadcaster, the orchestra had the mission to introduce the public to the more serious repertoire.

Going to a Brussels Philharmonic concert is a refreshing experience. But their website didn’t project that image at all. We were brought in to translate the fresh and premium identity that Brussels Philharmonic has offline to an online environment and improve the overall visual experience to make the orchestra more appealing to a younger public.

What we did

Ideation | Concept design | UX design | UI design

Woman pointing at a screen explaining pagemodels

Great answers come from great questions.
Defining the briefing

During a first co-creative workshop with the client, we figured out what the actual expectations and requirements were.

Once we figured that out, we worked out an information architecture, followed by story frames. Both deliverables focused on the beating heart of the website: the calendar.

Setting the stage.
Page modelling & wireframing

With these broad outlines in mind, we started sketching components and UI patterns. We introduced a non-traditional navigation that’s sticky on the bottom of the screen. That directs the focus to the content, while keeping the menu available at all times.

Wireframe of Brussels Philharmonic homepage

Like music to your eyes.  
Designing a beautiful and user-friendly interface

Page on website dedicated to the musical directorOverview page of the upcoming concerts at Brussels PhilharmonicMobile detail page of a concertDesktop web page
Page on website dedicated to the musical directorOverview page of the upcoming concerts at Brussels PhilharmonicMobile detail page of a concertDesktop web page

And don’t just take our word for it…

“In a small marketing team like ours, it’s easy to overlook the importance of a good strategy for a website. I’m really happy that Superlab pushed us to take a step back.”

- Véronique Bossaert, Marketing director Brussels Philharmonic
Yellow, purple and red triangles

And don’t just take our word for it…

“In a small marketing team like ours, it’s easy to overlook the importance of a good strategy for a website. I’m really happy that Superlab pushed us to take a step back.”

- Véronique Bossaert, Marketing director Brussels Philharmonic
Yellow, purple and red triangles