Seven

A visual identity, website and application design for the new multi-banking platform for Isabel Group.

Valion brand new homepage design

Lucky number Seven.
Designing a state of the art banking application from the ground up.

Isabel Group is Belgium’s leading fintech company. For the last few years, their product Isabel 6 provides multi-banking solutions for companies big and small.

But that application is starting to look and feel dated. In order to implement new functionalities and offer a new user experience, Isabel Group decided to launch a new brand and application.

Superlab was asked to create a visual identity and interface design for both their public website and their platform.

What we did

Visual identity | Web design | App design

A simple shape, endless possibilities.
Visual identity

Seven is the logical successor of Isabel 6. But the name needed a new logo as well. The new image mark is formed out of an infinity symbol, showing the endless possibilities of the application. To stand out from the competition, a unique purple colour scheme was created. The entire identity fits perfectly within the Isabel Group brand while being very unique on its own.

Ready, set, launch.
Public website

On top of a complete visual identity we also designed a public website to introduce Seven to the world.

Page design SevenMobile seven page

Simplicity is complexity resolved.
App design

Creating a multi-banking platform isn’t a walk in the park. We stepped up to the challenge and translated complex requirements into a simple and user-friendly interface.

Prepaid design for Mobile VikingsBrand new Valion mobile homepage designPrepaid design for Mobile VikingsBrand new Valion mobile homepage designPrepaid design for Mobile VikingsBrand new Valion mobile homepage design
Prepaid design for Mobile VikingsBrand new Valion mobile homepage designPrepaid design for Mobile VikingsBrand new Valion mobile homepage designPrepaid design for Mobile VikingsBrand new Valion mobile homepage design

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And don’t just take our word for it…

Yellow, purple and red triangles