A visual identity, website and application design for the new multi-banking platform for Isabel Group.
Isabel Group is Belgium’s leading fintech company. For the last few years, their product Isabel 6 provides multi-banking solutions for companies big and small.
But that application is starting to look and feel dated. In order to implement new functionalities and offer a new user experience, Isabel Group decided to launch a new brand and application.
Superlab was asked to create a visual identity and interface design for both their public website and their platform.
Visual identity | Web design | App design
Seven is the logical successor of Isabel 6. But the name needed a new logo as well. The new image mark is formed out of an infinity symbol, showing the endless possibilities of the application. To stand out from the competition, a unique purple colour scheme was created. The entire identity fits perfectly within the Isabel Group brand while being very unique on its own.
On top of a complete visual identity we also designed a public website to introduce Seven to the world.
Creating a multi-banking platform isn’t a walk in the park. We stepped up to the challenge and translated complex requirements into a simple and user-friendly interface.
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