A new corporate website for an ambitious real-estate developer.
Vossemeren was founded in 2000. They started with housing projects in and around Antwerp but are currently developing all over Europe. They offer an attractive mix of residential projects but also realise offices and hotels.
But their outdated website wasn’t fit to show these amazing new developments to the world. That’s why Superlab was asked to come up with a concept for their corporate website. The main goal of this website was to showcase their portfolio and to make their brand shine.
Ideation & creativity | Web design
Vossemeren wasn’t looking for an everyday website. They wanted a rich, animated interface with a focus on their portfolio and an aesthetic that matched their visual identity. So instead of jumping into user stories and wireframes we took out our pencil and paper and started sketching interface concepts.
We opted for an interface design that’s based on the angular shapes from their logo. By using a scroll-hijack mechanism we created a fluid transition from one component to the other.
“In a small marketing team like ours, it’s easy to overlook the importance of a good strategy for a website. I’m really happy that Superlab pushed us to take a step back.”
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